Tuesday, March 29, 2022

Denny McLain - Tiger Stadium Organ Pitch


Denny McLain - Tiger Stadium Organ Pitch

 


Many Detroiters remember Tiger Denny Mclain, the star pitcher of the 1968 World Series. Denny was a Cy Young Award winner and an American league MVP whose career spanned 10 years with four major-league teams. Denny’s illustrious sports career occurred in tandem with his accomplishments as a musician. This dichotomy makes for a very interesting life story that extends to the instruments he played. Ultimately, his life was marred by uncontrolled impulses, bad decisions and associations with organized crime. He was out of the majors after ten years and would periodically run afoul of the law. Eventually even doing time in prison for embezzlement.

McLain - Pitcher/Organist

McLain was born in Markham Illinois, a southern suburb of Chicago on March 29,1944. South side Irish, he came from a family of large, tough, pale policeman. There was music in the Mclain home however, his father was an organ teacher. When Dennis was nine his dad bet him five dollars he couldn’t stick with lessons for six weeks. Dennis won that bet and got the bug. Despite coming of age in the ‘60’s in a part of Chicago that birthed some of the most exciting sounds and music artists on the planet, Mclain stuck to the safe standard songs of his father’s generation. The kind of self-accompanied middle of the road organ material you might hear in a Holiday Inn lounge or elevator.

By his teens Denny was displaying significant musical talent on the organ concurrent with his exceptional baseball skills as a pitcher. After graduating from Mt. Carmel High School in 1962 he was good enough to get signed as an amateur free-agent by the White Sox. As an organist he had already started to play professional gigs in and around Chicagoland.

The Detroit Tigers

The Detroit Tigers brought Denny up through their minor league system and he would debut in the majors at age 19 on September 21, 1963. 

As his star ascended during his first four years with the Tigers, McClain pursued a number of interests and side hustles. He got his private pilot’s license, signed lucrative product endorsement deals and played road gigs during the baseball season and off.

He would pitch a game in St. Paul, fly to Chicago, play an Organ gig then wing it home to Detroit for another game.

Nehru jacket for a lounge date

Mclain notably used his baseball accomplishments to secure endorsements with Pepsi and the Hammond Organ Co. also of Chicago Illinois. Denny structured the latter deal to make sure that there was a Hammond Organ delivered to any show he booked from New York to Vegas. All he had to do was show up and play. Hammond also had him lead organ “clinics” at their dealers, his star power on the mound would draw the curious in and the sales staff would sign up these Baseball fans with lessons and low monthly payments. Soon endorsements were making him six figures a year, eclipsing his pitcher’s salary. His last year with the Tigers, Mclain maxed out with a $90,000 salary contract for that 1970 season ($658k in 2022 dollars) 

Sadly, for Denny, old Tiger Stadium in Detroit did not have an Organ for music during stretches and inning breaks. In fact, it was the only club in the American League without one. Mclain did not have an opportunity to blend his two talents at the corner of Michigan and Trumbull… until opening day 1966.

1966 The Hammond Organ Co. comes to Michigan and Trumbull

By early 1966 the Tigers star hurler griped about the lack of an organ at Tiger Stadium enough that an instrument was installed. Likely made possible by McLain’s connections, a Hammond Model B3 of the type favored by blues, jazz and rock artists was installed in the press box. The first organist to take a turn on the instrument was Bill Fox from the Iroquois Avenue Christ Lutheran Church. Fox would hold the Hammond seat at the Stadium until his retirement in 1972. Free Press photos document Bill and the organ and what appears to be a Hammond brand speaker cabinet. Conspicuously absent is a Leslie rotating speaker of the kind featured by many pro performing and recording acts. Considering the acrimonious and contentious relationship between the Hammond and Leslie Corporations, it may have been a condition of Hammond to insist only their products appear in this particular product placement. NO LESLIES ALLOWED! This organ was then likely hard wired into the stadium P.A. system or a microphone may have placed on the Hammond brand monitoring speaker. Of course, Mclain could now sit in regularly and play to the cheers of his ball fans.


Hammond B-3 Model Organ


Bill Fox at the Tiger Stadium Hammond B-3 - Detroit Free Press

1968 "The Year of the Pitcher"

1968 was a tumultuous year all over America and in Detroit and St. Louis the pitchers’ mounds were on fire. That year both Denny and Cardinal Bob Gibson won their respective league’s MVP and Cy Young Awards. Time magazine’s September 13,1968 cover entitled, “The Year of the Pitcher” featured Mclain’s portrait. The very next day, September 14th the Tigers' star hurler became the first major leaguer to log 30 wins since Dizzy Dean accomplished the feat in 1934. No one has accomplished the feat since.


So devastating were these pitching talents to statistics, Major League Baseball had to change their rules to minimize the wunderkinds’ advantages. For the 1969 season the mound was dropped five inches to ten and the strike zone also shrank in size.

Capitol Records                        

On September 16,1968 two days after his 30-win accomplishment, Denny’s music hustle achieved a milestone when Capitol records released his LP, “Denny Mclain at the Organ” - ST2881 ( https://www.youtube.com/watch?v=YXYSCBC-eg4&t=374s ). These were the days before accountants took over the music business and artist and repertoire (AR) men were free to “roll the dice” with any artist. It is likely though that Capitol hoped Mclain’s baseball star power would be enough to sell a few units and reduce or eliminate the promotion budget. Also, Denny was easy and cheap to record, his Vegas lounge filtered spin on "today's hits" certainly wouldn’t mean any production or creative headaches.

History shows this was probably a common two-record contract with Capitol, home to Frank Sinatra and the U.S. imprint for the Beatles. Interestingly, the Mclain LP was produced by a guy named Dave Dexter Junior. Dexter had formerly produced Capitol legends like Count Basie, Peggy Lee, Duke Ellington, and Frank Sinatra. Infamously, Dave was also the guy in charge of repackaging EMI’s titles for American release, including those of the Fab Four. Apparently, Dave mucked up the re-mastering of some of those LPs so much that it caused (at least partly) his demotion at Capitol. By 1968 he found himself producing instrumental vanity records for sports stars.


Louis Armstrong w/ Dave Dexter Junior 


Mclain and his Quartet at Tera Shirma Studios


Mclain and the Hammond X-77 at Tera Shirma Studios

The album was recorded at Ralph Terrana’s Tera Shirma studios at 15341 Livernois in Detroit. Terrana was a former Motown engineer and a member of the Sunliners. The Sunliners became Rare Earth and Motown developed a new imprint, also called Rare Earth to market their white rock acts. Terrana opened Tera Shirma which became famous for recording such acts as Isaac Hayes' Hot Buttered Soul, Funkadelic, The MC5, Frijid Pink and Rodriguez. In addition to a photo of Denny with the new Hammond X-77, the liner notes on his debut LP are full of obligatory Hammond propaganda, part of his endorsement contract.

“Denny Mclain at the Organ” sold on the strength of its novelty to mostly older Americans in a year when the Doors and Cream were topping the charts. In short, it was “Squaresville”… music for elevators. In the end it became an indulgence with no hits that is today collected by baseball fanatics.

 


https://www.youtube.com/watch?v=YXYSCBC-eg4&t=374s

Tracks:

SIDE A:

DON'T GIVE UP 1:52

LONELY IS THE NAME 2:17

FOR ME 2:20

THE LOOK OF LOVE 1:57

HURDY GURDY MAN 1:53

EXTRA INNINGS 2:44

SIDE B:

THIS GUY'S IN LOVE WITH YOU 2:39

NICE 'N' EASY 2:21

CHERISH 2:20

BY THE TIME I GET TO PHOENIX 2:15

WATCH WHAT HAPPENS 1:59

ON A CLEAR DAY 1:52

 

As busy as 1968 was for him, it had been reported that Denny maintained a calendar of 42 kids coming to his home in Livonia, Michigan for organ lessons. At the time Mclain was charging the stiff “baseball star rate” of $3.50 / hour ($28 in 2022).

The X-77

The Hammond Organ Company made sure to leverage their endorsement contract with Denny to the hilt. In addition to supplying instruments for road gigs, they were certain he debuted and was photographed with their latest models. One in particular, new for June 1968, was the X-77. Seemingly named for a space plane, this new tone wheel beast featured brushed aluminum legs and an extra tone generator for more harmonic frequencies. For the first time, Laurens Hammond agreed to partner with his former nemesis Don Leslie and offered a matching speaker cabinet with rotating Leslie technology - the 77L. It was not necessarily a working man’s organ but this “space age” offering had a lot of profit built-in.

The Hammond X-77












Hammond X-77 Demo


Tigers Win World Series

The Tigers clinched the World Series on October10,1968 at Busch Memorial Stadium in St. Louis. Although McLain contributed significantly to the regular season, the pitching star of game seven would be series MVP Mickey Lolich. Three days later, Denny flew to New York for an appearance on the Ed Sullivan Show.

At the Ed Sullivan theater The Denny McLain Quartet would find themselves far down the bill as the top performers on the show were the Beach Boys (Debuting “Good Vibrations”), Pearl Bailey and Richard Pryor. Micky Lolich was in attendance and stood for an on camera “Audience bow”. Records indicate the group performed “Girl from Ipanema”, the recording of which still survives. If you look closely, you can see Denny’s world series ring pretentiously displayed. Mclain appears accomplished and confident and is technically good enough to be “kickin’ pedals” on the Hammond X-77.

Song #1 Girl from Ipanema – The Denny Mclain Quartet

https://www.youtube.com/watch?v=ibehUqFlJ_0

For the second unnamed instrumental, Mclain brought out his pitching nemesis Cardinal Bob Gibson. Strangely in the clip that still exists, Bob is totally inaudible playing a cheap knock off Gibson! One can speculate this could have been the result of sabotage or that he was so bad he was dropped from the mix in the audio that was broadcast.

Song #2 Un-named - The Denny Mclain Quartet w/ Bob Gibson from the Cardinals on Guitar

https://www.youtube.com/watch?v=hRjcZOC-4fE

 

Post ‘68

1969 - The Vegas Strip

Mclain’s 1969 Contract permitted him to play the Tiger Stadium Hammond Organ when not starting and during the 7th inning stretch only when starting. This year Denny also fulfilled his two album Capitol contract on the road by recording a live album Denny McLain in Las Vegas” ST-204, the cheapest easiest way out of his obligation. Produced again by Dave Dexter Jr. the record captures Denny and his quartet at their debut gig at the Riviera Hotel (read: the Riviera Lounge). Although the liner notes read like a sports column, they contain one conspicuous quote that was paraphrased from his first LP; “I hope that the fans will remember me as an outstanding professional musician. That is my real goal in life.” Years later however, Mclain was still sitting on dozens of copies of “Denny McLain in Las Vegas” stacked in his garage.

 



Tracks:

Side One:0

More – 2:45

Laura – 3:32

Cute – 1:58

Dreamsville – 3:42

Sunny – 3:05

  

Side Two:

Medley 3:18

The Girl From Ipanema

Meditation

And We Were Lovers

Girl Talk

What the World Needs Now Is Love

Uptight

 

Produced by: Dave Dexter Jr.

Engineer: Ray Ranellucci

Guitar: Marty Kallao

Bass: Eddie Kayne, Andy Hallup,

Drums: Tommy Cimino

 

1970 – Fall from Grace

1970 was looking pretty good for Denny as he would be starting with his newly negotiated, astronomic $90K annual salary. However, in February both Penthouse and Sports Illustrated ran stories about Mclain’s involvement in bookmaking activities dating back to 1967.  Apparently Mclain was playing more than the organ during his gigs at the Flamingo and other venues in Las Vegas. By October 1970 Mclain was traded to the Washington Senators then in 1971 to the Oakland A’s. After the ’72 season it was the Atlanta Braves that released McLain during spring training on March 26, 1973. He had retired from baseball at 29.

Post Mclain Organ Music at Tiger Stadium

1972-1982 Dan Greer

When Bill Fox retired in 1972 the next organist to play the Tiger Stadium Hammond B3 was 38-year-old Dan Greer from the First Baptist Church of Wayne.

Image Courtesy Detroit Free Press 07-16-78


Dependent upon the ballpark, management teams thought of the organ as either an amenity, or as in some cases an offensive weapon. Some organists were “needlers” or “distractors”, others were instructed solely to entertain and be unobtrusive. Greer’s standing orders from the Tigers conservative G.M. Jim Campbell were to fill the gaps and not play anything “demeaning”. Greer also held the distinction of having played organ at Olympia for the Red Wings and Cobo Hall for the Pistons. He played for over a million fans during his tenure at the organ loft at Michigan and Trumbull.

1977 Press box Pyrotechnics

On February the first 1977 construction wiring from a Tiger stadium upgrade project caused a fire on the third level, the location of the press box and organ. The blaze rang three alarms and consumed; "… the entire press level, from first base dugout to past third base." The Free Press further quoted; "Mike Fennell assistant grounds supervisor pointed to a lump of metal and wires and said, "Well there's the organ"." The prized Hammond B3 that Denny Mclain championed was a total loss.

Detroit Free Press 02-03-77 - Hugh Grannum

                                

Fortunately, the fire took place in the off season and a new press box was ready for opening day that April. Hammond came through with a new generation organ, a factory fresh Hammond “Concorde” model. This time the Organization paid $4000 cash for the instrument, a substantial discount off its list price of $7,000 (in $32k in 2022 dollars). The new Concorde was a huge transistorized LSI (large scale integration) semi-conductor beast that debuted at a time when keyboard synthesizers were the new rage. Many musicians began blindly dumping the 350 pound unwieldy Hammond B3 organs in favor of this soulless electronic gadgetry. The Concorde was a self-contained “Swiss Army Knife” of an organ. It featured all the built-in rhythms and blinky lights that any mall walker could want.  It also included a novel arpeggiator and even a cassette player for playing along to your Lawrence Welk tapes.

 

Courtesy Detroit Free Press

        

Dan Greer w the loft mounted Hammond Concorde
           

Hammond Concorde Demo

https://www.youtube.com/watch?v=oQBskD5usYE


1991 Swan Song - Organ Donor

In 1991 32-Year-old Steve Schlesing was the organist when word came up from the front office....

Per the Detroit Free Press; "…he was told he was no longer needed because the sound system was old and (because of) budget cuts". Tom Monaghan the Pizza King had spoken. After he banished organ music from his Stadium, the Hammond Concorde was mothballed.

Late that year, Nino Cutraro owner of Metropolitan Music Cafes and The Ultimate Sports Bar and Grill in Pontiac purchased the organ at auction for a trivial $1200. In November 1992 the Baseball Hall of Fame accepted it as a donation with the agreement that Cutraro’s name be displayed with it. Apparently, there is more than one way to get yourself into Cooperstown.

The Walk-on

Today sadly, live music is a rarity in sports and recorded audio panders to pervasive public tastes and attentions spans. In baseball its all about the "Walk-on Song". The history of walk on music and closer entrance tunes can be traced back to 1971 when Yankee hurler Sparky Lyle used “Pomp and Circumstance” by Sir Edward Elgar. a.k.a. the “Graduation Recessional”. It was successfully played for him on the organ at Shea Stadium.  https://www.mlb.com/news/how-sparky-lyle-launched-closer-entrance-music-c272813672

Walk-ons became increasingly popular after 1991 and the demise of live organ at Tiger Stadium. Nowadays its 15-30 seconds of motivation that is perfect for the short attention spans of most cell phone absorbed ball park attendees. Walk-ons require no singing, musical participation or instruments, just an MP3 playlist and a loud P.A. system. Just remember, you probably won't be reminiscing with your Grandkids about them.

Toronto Blue Jays tell us their worst walk up songs

 https://www.youtube.com/watch?v=0p6h9EB6CV4


Leo Early - March 2022



Saturday, February 26, 2022

Harry Chrysan and The Dearborn Towne House Motel





Entrepreneur Harry Chrysan (1919-1987) opened his first business, a gas station in Dearborn in 1945.
By the 1950's Harry and Gwen Chrysan were living in a large home at 1170 Claremont, Dearborn.
  

Presumably their kids, Bonnie, Patricia, Carolyn and William all went to Dearborn schools including Dearborn High.

In 1953 Chrysan Incorporated his holdings as Avonster Corporation.
By 1961 Harry had expanded in the auto care space by opening Chrysan's Car Wash at 3535 S. Telegraph.
These cash businesses were succesful enough that they funded his next enterprise, The Dearborn Towne House Motel. Located at 2101 S. Telegraph, the motel was a few blocks north of the car wash and immediately south of Delsoy Products, the manufacturer of "Presto-Whip" desert toppings. Their huge 25 Ft. Presto-Whip storage canisters were landmarks on Telegraph for decades.




The new motel featured 101 Air Conditioned "luxury" rooms in 3 distinct sections; A, B and C. It catered to truckers, out of town businessmen visiting Ford Motor Company and regular suburban swingers from as far away as Canada. During its construction in 1962 a cinderblock wall collapsed, resulting in the death of a construction worker.
By June of 1965 Chrysan was offering food and beverages in the cocktail lounge space on the main level of the motel. Local advertising started for his "Club Elegante" targeting locals and overnight guests that were looking for an entertaining evening out. The demographic was partly the large World War two era adults now reaching middle age seeking good food, a good time and songs from their youth. In short, dinner and easy listening/dancing music was frequent. Harry Chrysan was in his forties at this time and booked entertainment he liked, such as the Carlisle Sisters. 




1965 was one year post the Beatles arrival and attendance for the older acts was soon eclipsed by pop bookings that drew younger audiences. To diversify, Chrysan eventually opened two new clubs in the complex; first the "The Side Door" in the basement and later, the risque "Hotsy Totsy Room" on the second floor.  

The partial nude entertainers of the Hotsy Totsy Room really pushed the envelope of taste and of what was legal in Dearborn at the time, but piqued the interest of the swingers, truckers and travelers. When it opened in 1969 it featured the Ladybirds who (allegedly) were ejected from Mexico for the content of their act.



The Side Door was a big draw for the younger set and featured a number of great local bands, some of which would hold extended residencies. Locals remember fun nights out dancing to Terry and the Six Topics (the number of "Topics" changed over time) or Little Reuben and the Jive Five. 

In the mid-sixties beer was the legal intoxicant of choice and lounges like these drew people in with popular music and sold a truckload of suds. The Side Door also extended its profitable hours to the daytime by posting go-go dancers for the guests, truckers and locals to drink by. 

Architecturally, the upstairs lounge space at the motel was converted from former guest rooms overlooking Telegraph Rd. Although the exact dates of expansion are not documented, their solution was to extend the room out and westward as a second story overhang above the parking lot. In 1970 this was advertised as "The Side Door Upstairs". Records indicate that topless entertainment was then relegated to the basement space previous occupied by the original "Side Door".

Per Dearborn Historical Museum images, in 1971 the overhang lounge had continued to expand with new construction and could now seat 800 people -- quite a sizable venue. A Dearborn Historical Museum photo captured the Marquee displaying a three night run for White soul legend Wayne Cochran and his band the C.C. Riders September 26-28, 1971.










Chrysan contunued to book entertainment for these three rooms well into the '70's. Occasionally he could indulge his own tastes and hire some international jazz legends.  An 800 seat room like the Side Door Upstairs made it possible to cover greats like Harry James in 1970 and Duke Ellington in 1973.



By the late seventies the Towne House Motel complex began to suffer as competition increased for its business clients. Large hotels in Dearborn and Wayne county like the Hyatt Regency had sprung up leaving the doors open to seedier customers, professional drinkers and club denizens. 
The property was on the radar of the Police and city fathers who did not like such eyesore, problematic businesses along major thoroughfares. 
Sometime in the eighties the Motel would be sold off to the discount Super 8 chain before ultimately being aquired by the LaFontaine Automotive group who repurposed the structures as a car dealership.



Harry Chrysan also opened the Dearborn Athletic Club next door at - 2145 Telegraph. c.1974.  It too was popular with young singles. It was the only business he was operating at the time of his death at age 68 in 1987.

Leo Early - Feb. 2022


Friday, July 6, 2012

"The Miracle Cream from the Soybean"




"The Miracle Cream from the Soybean"
I was motivated to research and write this article by my memories of the giant roadside Presto Whip cans that I marveled at as a boy.

A cream alternative
Bob Rich was a former dairy man from New York who was working as a consultant for the federal government monitoring milk production in the Great Lakes region.  During World War II whipping cream sales were prohibited and dairy products were rationed.
A purchasing agent from Ford Hospital in Detroit explained to Rich that their entire supply of milk and cream was produced in Dearborn by Henry Ford's Carver Laboratory from soybeans.  Rich was astonished as he had never heard of anyone producing milk from plants.
Rich visited the Carver institute and saw how Ford was isolating soy proteins for a number of different applications from car parts to food. The enterprising Rich was able to license the process for $1 a year from Ford.
1944 – Bob Rich forms Rich Products Corporation and develops one of the world's earliest and most popular commercial food products to use isolated soy protein as a significant ingredient--Rich's Whip Topping.

Delsoy
1945 – “Bob Smith (a former Ford researcher) and Herbert Marshall Taylor introduced Delsoy, a soymilk-based non-dairy whip topping. Made in Dearborn, it was sold mostly in Detroit to the restaurant trade. In the spring of 1945 it was introduced through retail stores in New York. “

Presto-Whip
1946 - Delsoy modified Chicago's Super Whip co's nitrous and valve design to create  Presto Whip, the first soy based product in a pressurized can (with valve) of any food product. “Delsoy was America's earliest known commercial non-dairy whip topping.  But it never became a very successful product. In part because it was not a frozen food, its distribution was limited to the Detroit area.”

Delsoy Products and Distributors and its successor operated out of a site at 2023 South Telegraph, at Harvard Street, Dearborn, Mi.

1963 – Delsoy is purchased by Harvey Whitehouse of Whitehouse Products Inc.  

Sometime in the late 1960’s Whitehouse could not get permits to erect new storage tanks at the facility. Instead thery got permits to erect two large 30 foot Presto Whip signs with valves on their bottoms. These were placed conspicuously on Telegraph road and also helped to advertise this locally manufactured product.

Today
Sadly the original cans came down sometime during the ‘80’s, likely 1983 at the time Whitehouse Products, along with the Presto Whip trademark were sold to C.J. Christoff and sons of Lowell Michigan.





Sources: http://www.soyinfocenter.com/HSS/rich_products.php

Tuesday, February 14, 2012

Roma and the Rouge - The Pepperoni Roll Lunch

Every army marches on its stomach. The legions of auto workers that staffed the arsenal of democracy were no different. I recently re-experienced a Ford Motor company food favorite that has nearly lost its tradition. The Pepperoni Roll.


Lunch for the Rouge
When Henry Ford's massive Rouge plant opened in 1928, the east end of Dearborn was still the village of Fordson. At first, many workers at the plant traveled by streetcar to make their shifts at the factory.
As the prosperity and wages of the workers grew, these laborers were now able to afford their own Ford automobiles. Employees could now drive themselves to the Rouge in their new rides.
Support business grew rapidly in the shadow of old man Ford's place. Rooming houses, bars, and restaurants popped up like mushrooms along avenues like Miller, Michigan and Schaefer.
In 1929, Fordson consolidated with the village of Dearborn to become the City of Dearborn.
Schaefer Avenue, was a major thoroughfare that routed workers to the Rouge from their domiciles on the burgeoning Northwest side. The road was lined with many restaurants and bakeries where Ford employees could grab a bite before or after work.
In Detroit before unionization, a 15-minute lunch break was common. A lunch that could be purchased, transported and eaten quickly was of great value to thousands of workers. Sandwiches of meat and bread became the staple of many a paper bag or lunch bucket. In the U.K., compact meat pies were very popular and this recipe emigrated to the U.S. as well.


Music during lunch hour at Morley Knight Co. Detroit - 1942
Le Roll du' sausage 
The first "Pepperoni Roll" or "Sausage Roll" is said to have been created in a little bakery in West Virginia. The baker saw coal miners on their lunch break with a sausage in one hand and a loaf of bread in the other. It was necessary to balance either on one knee while drinking a beverage. The baker solved this problem by baking sausage into the roll and offering it to the miners.  The one handed Pepperoni Roll soon became very popular.
Just how this idea migrated to Dearborn Michigan has been lost to the ages. One might speculate that, as many workers from the south migrated to Michigan for jobs in the factories, so too did their recipes.
The Dearborn / Detroit pepperoni roll is very well known through the offerings of the original Roma Bakery at 6142 Schaefer Road, an east end landmark.
Roma Bakery's golden era started in the late '50's and lasted through the early '80s under the skillful hands of its original owners. Catering to thousands of locals and Ford commuters daily, Roma Bakers were most certainly the originators of the Pepperoni roll in Detroit.


The Roll today
In 21st Century Detroit, there are many purveyors of the venerable pepperoni or sausage roll a favorite of the assembly line worker. In Dearborn, there are 3 major contenders, each with its own spin on the original. As the best version has long been a point of contention between this author, his family and friends, I have decided to review all three to put any comparisons to rest through a comparative review.



Capri Bakery - 2012


The Roll:  The dough is very good and just the right soft consistency. The Capri roll is subject to becoming "crusty" if left out too long, so they are best ordered early in the day fresh and hot. This roll is longer and thinner than the original Roma Bakery article however. Its extruded length may be a strategy to minimize the pepperoni filling.




The Pepperoni:  Excellent spicy pepperoni that lives up to the legend. Sliced properly that is in keeping with Roma's of Dearborn. A little thin in serving size as compared to the other rolls reviewed.
The Construction:
The added length on this roll means the dough is rolled fewer times. Fewer revolutions mean fewer pepperoni slices need be rolled in. It does not have the ideal girth and pepperoni serving size of the Dearborn Italian Bakery roll, for comparison.






Extras: None. The basic roll is available with sauce and cheese if you prefer.


Cost: $1.45 - Wow !  Extremely affordable.


Rating: B +
Capri Bakery
4832 Greenfield Rd
Dearborn, MI 48126
(313) 584-4449


Dearborn Italian Bakery - 2012


The Roll:  Is nicely shaped and the dough consistency is very good. This roll has the exact shape and girth of the original Roma's Dearborn roll. Not too chewy or dry. Obviously baked side by side, as you can see the separation mark. Not crusty or hard at all.




The Pepperoni: Biting in to the roll, the "mouth feel" seems correct. However, suddenly you realize this is not necessarily the best quality Pepperoni. The fat component was very high to the degree that I am still not sure if there was a layer of butter in there or not ! It's also a pretty dull pepperoni, not spicy at all.

The Construction:   This is my preferred distribution of pepperoni. Sliced, applied and then spiral rolled into the unbaked loaf.  Dearborn offers a generous helping of pepperoni in their rolls.



Extras: The basic roll is available with sauce and cheese if you prefer.


Cost: $2.50  However, to their credit, the rolls are 3 for $5 on Fridays.
Rating: B -  Had they better Pepperoni they would have scored higher. They use the same Pepperoni on their pizza that I always mark down for the use of sugar in their red sauce.

Dearborn Italian Bakery
24545 Ford Rd
DearbornMI 48128
(313) 274-2350
http://www.dearbornitalianbakery.com/


Roma Bakery - 2012


Editorial:
Today's Roma Bakery physically bears little resemblance to the old shop patronized by thousands of Ford workers and school kids alike. A Lebanese couple purchased the building and name years ago. They have since expanded the premises, menu and building.
The original Roma roll was made of soft dough with sliced pepperoni rolled in and baked.
Today the Roma product is nothing like the original. The current owners recently, quite shamelessly connected themselves to the original recipe and the late Roma proprietors in this article:
http://www.semichiganstartup.com/features/dearbornsromabakery

"About five years ago the wife of the original owner who has since passed away, visited the bakery and started crying as she hugged the Nemers, and thanked them for keeping the name."


They kept the NAME not the product. Proximity to the aging original owners does not qualify you for an endorsement.


"The pepperoni rolls at Roma Bakery, its biggest seller, have been locally famous for longer than half a century.  A line on the business cards reads: “The Home of The Pepperoni Rolls.”


Do NOT build your business on a product, process and company that no longer exists. You do NOT have 50 years in business. This not a half-century old recipe.

“No one makes the pepperoni roll like we do,”Amal said. 


That would be an accurate statement. It certainly is unique. Do not confuse the unique with the original.


The Review:


The Roll: Poorly shaped and oversized, the dough consistency is very "chewy". It appears to be a Calzone or even a distorted Cuban sandwich or Panini. It may as well be a loaf of flatbread.



The Pepperoni: Halal "pepperoni" is used. Halal is the Arabic word for "Permitted". Meaning food that is permitted under Islamic guidelines as found in the Qu'ran. While this is fine and a requirement of and for the Islamic community, these are not the old Italian processes for Pepperoni. It is just not the real article. The spices used in the Halal Pepperoni are very tame. NONE of the original pepperoni zing and rather "chewy".

Construction: The Pepperoni is NOT rolled in to the dough. They obviously haven't got this part figured out. It's like an oddly sliced pepperoni sandwich with two halves of dough, cheese and some meat sauce.


Extras: Sauce! Are you kidding ? No original Pepperoni roll would ever have sauce. You want sauce ? ... buy a Pizza ! In retrospect, it's possible that what I was served was their "Pizza Roll". So now both the service and the Pepperoni were substandard.


Cost: $ 2.50 !  I can remember paying $.50 for a roll back in the '70's. Sure, I understand inflation, but this price for a substandard product is outrageous.
Rating:  F -  No ethnic group owns the pepperoni roll. It's just coincidence that in Michigan, Italian bakeries picked up on this American product for the American worker. The current owners offer a kind of loaf with meat that does not follow this tradition. Not that they are required to.
The "New" Roma roll was wholly unsatisfying and frankly just plain bad.
It bears no resemblance to the Michigan original.

Roma Bakery
6412 Schaefer Rd
DearbornMI 48126
(313) 581-5000




Caviet Emptor
In 2012, Ford motor is doing well although the number of employees at the Rouge has greatly diminished. The old lunch pails have given way to plastic min-coolers. And, in at least one bakery in Dearborn, workers can still find a one-handed Pepperoni roll worthy of the original ROMA BAKERY.